BMW Group

InfluenceMap Score
D
Performance Band
52%
Organisation Score
48%
Relationship Score
Modifications to InfluenceMap Scoring
Sector:
Automotive
Head​quarters:
Munich, Germany
Brands and Associated Companies
Rolls-Royce Motor Cars, Mini, BMW Motorrad
Official Web Site:
Wikipedia:

Climate Lobbying Overview: BMW has actively engaged with climate regulation in the transport sector in the US and Europe and appears to have become more positive since 2019, particularly in its public support for CO2 and CAFE standards. However, the company retains memberships of a number of regressive trade associations and has a history of making statements opposing the transition to electrified transport prior to 2019.

Top-line Messaging on Climate Policy: BMW primarily frames its position on the need to reduce CO2 emissions around the UN’s Sustainable Development Goals. In it’s 2019 Sustainable Value Report the company states that it “factors in” the Paris Agreement, but it is unclear what this means in practice. In 2018, BMW Head Government Affairs and External Relations EMEA Andreas Klugescheid stated that the company has “no question mark” when it comes to the Paris Agreement and decarbonizing transport

Engagement with Climate-Related Regulations: BMW has engaged with mixed positions on GHG standards for vehicles. As recently as 2018 the company has been publicly opposed to emissions standards in the EU, with then BMW CEO Harald Krueger writing in an October 2018 blog that “Hoping to reduce CO2 emission by 45 percent by 2030 is dreaming. It is just not possible.” Since 2018, however BMW has adopted a less oppositional stance, but continues to emphasize the need for government policies to support the uptake of electric vehicles as key to the achievement of the targets, writing in it’s 2019 Sustainable Value report that “this goal can only be achieved by significantly increasing the share of electrified vehicles in the new vehicle fleet.”

In the United States, while BMW did not support the Trump Administration proposal to freeze Corporate Average Fuel Economy (CAFE) standards, the company did sign an open letter to the President calling for the standards to be rolled back in June 2019, as well as supporting the rollback of the standards in an October 2018 submission to the Environmental Protection Agency. In July 2019, BMW entered into a voluntary arrangement with California regulators that accepts the state's tailpipe standards. Whilst this agreement represented a weakening for CAFE regulations in California, the deal represents a significant increase in stringency compared to the US Federal Administration’s SAFE Act.

Positioning on Energy Transition:BMW has supported a number of measures to support the electrification of transport. Prior to 2019 however, the company occasionally expressed oppositional positions on the decarbonisation of transportation. For example, in October 2018, then BMW Chief of Research and Development Klaus Frolich argued that the cost of EVs were too high a barrier to their widespread deployment. From 2019 onwards however, BMW seems to have shifted away from this stance, focusing its communications on supporting the expansion of both charging infrastructure and financial incentives for EVs in it’s 2019 Sustainable Value Report. Reacting to Germany’s low emission vehicle package in November 2020, BMW CEO Oliver Zipse warned that a lack of infrastructure would make the target “a very big challenge.” In response to the COVID-19 pandemic, Zipse supported a purchase premium to boost demand for new vehicles in Germany, although it was not clear whether or not such a purchase premium would also subsidise ICE vehicles.

Industry Association Governance: BMW discloses some of its relationships with trade associations that may be influencing climate change policy, but has not explained the position of said trade associations nor how they are trying to influence those positions. BMW has not published an audit of their industry associations and their positions. The company retains memberships of a number of groups known to be oppositional to climate regulation including the Alliance for Automotive Innovation, Business Europe and the Federation of German Industries, as well as retaining board positions on European Automobile Manufacturers Association (ACEA), German Automotive Association (VDA) and the European Roundtable of Industrialists.

QUERIES
DATA SOURCES
Main Web Site Social Media CDP Responses Legislative Consultations Media Reports CEO Messaging Financial Disclosures
Communication of Climate Science
1 NS NS NS NS NS NS
Alignment with IPCC on Climate Action
0 1 NA -1 NS 2 0
Supporting the Need for Regulations
0 1 NS NS NS NS NS
Support of UN Climate Process
0 1 NS NS 1 NS 1
Transparency on Legislation
0 NA 1 NA NA NA NS
Carbon Tax
NS NS 0 NS NS NS NS
Emissions Trading
NS NS NS NS -1 -2 -2
Energy and Resource Efficiency
NS 0 NS -1 0 1 NS
Renewable Energy
NS NS NS NS NS NS NS
Energy Transition & Zero Carbon Technologies
1 1 1 0 0 1 NS
GHG Emission Regulation
0 0 0 0 0 -1 NS
Disclosure on Relationships
-1 NS 0 NA NA NA NS
Strength of Relationship
STRONG
 
 
 
 
 
 
 
WEAK
 
62%
 
62%
 
48%
 
48%
 
57%
 
57%
 
37%
 
37%
 
44%
 
44%
 
42%
 
42%
 
36%
 
36%
 
73%
 
73%
 
48%
 
48%
 
49%
 
49%
 
36%
 
36%

How to Read our Relationship Score Map

In this section, we depict graphically the relationships the corporation has with trade associations, federations, advocacy groups and other third parties who may be acting on their behalf to influence climate change policy. Each of the columns above represents one relationship the corporation appears to have with such a third party. In these columns, the top, dark section represents the strength of the relationship the corporation has with the influencer. For example if a corporation's senior executive also held a key role in the trade association, we would deem this to be a strong relationship and it would be on the far left of the chart above, with the weaker ones to the right. Click on these grey shaded upper sections for details of these relationships. The middle section contains a link to the organization score details of the influencer concerned, so you can see the details of its climate change policy influence. Click on the middle sections for for details of the trade associations. The lower section contains the organization score of that influencer, the lower the more negatively it is influencing climate policy.