Toyota Motor

InfluenceMap Score
D-
Performance Band
41%
Organisation Score
41%
Relationship Score
Modifications to InfluenceMap Scoring
Sector:
Automotive
Head​quarters:
Toyota City, Japan
Brands and Associated Companies
Hino Motors , Daihatsu Motor, Toyota Financial Services
Wikipedia:

Climate Lobbying Overview Toyota is actively engaged with a variety of climate policy streams globally. Despite positive top-line messaging on climate, the company in 2019-21 has consistently opposed regulatory efforts to increase the stringency of emissions and fuel economy standards for vehicles across various regions globally. Furthermore, despite support for limited measures to decarbonize the transport sector, Toyota has at times been highly negative on policy mandating the electrification of the automotive sector, appearing to promote an extended role for hybrid vehicles and opposing the long-term phase-out of internal combustion engine-powered vehicles.

Top-line Messaging on Climate Policy: Toyota’s top-line messaging on climate change is broadly positive and largely focused on its 2050 Environmental Challenge commitments. According to Toyota’s website in 2021, the company appears to be supportive of the need to cut GHG emissions, although it is unclear whether the company supports economy-wide emissions reductions in line with IPCC recommendations. In December 2018, in discussions with Japan’s government on Long Term Paris Aligned Growth, Toyota advocated for increased ambition on climate change, including supporting the setting of a national decarbonization goal. In a March 2019 article on the company’s website, Toyota appeared to signal its preference for technological solutions to address climate change over regulatory action.

At a press conference held in April 2021, Toyota’s president, Akio Toyoda, appeared to show broad support for Japan’s climate neutrality targets, however, suggests there is no sole path in achieving this goal and that Japan needs an expansion/mix of technology option for GHG reduction. Furthermore, Toyota’s April 2021 climate neutrality statement states support for the Paris Agreement. At a September 2021 press conference, Toyota’s President emphasized competitive disadvantage concerns for Japan around climate regulation, appearing to support less ambitious action.

Engagement with Climate-Related Regulations: Toyota has actively engaged with policymakers on various climate-related regulations. In the United States, Toyota supported the weakening of Obama-era federal Corporate Average Fuel Economy (CAFE) standards both in comments reported by Reuters in January 2019 and in October 2018 submissions to Environmental Protection Agency and National Highway Traffic Safety Administration consultations, and was part of a group of companies which wrote a letter to President Donald Trump in June 2019 proposing a weakening of the standards. In October 2019, the company intervened in a legal case to support the removal of California's ability to set its own GHG emissions standards under the state’s Clean Air Act waiver, as part of a coalition of automakers. As of February 2021, Toyota has withdrawn from this litigation.

At a September 2021 press conference, Toyota’s CEO, Akio Toyoda, appeared unsupportive of Japanese GHG emissions targets before COP26, appearing to suggest they are ”not based on the reality of Japan”. Toyota also signaled its opposition to carbon taxes in Japan on its website in March 2019, arguing that they would result in raised electricity prices, loss of international competitiveness, and decreased economic growth. In a 2021 March consultation response from Toyota to New Zealand’s climate action plan, Toyota appeared to oppose government proposed 105 CO2/km emissions standards for light-duty vehicles, advocating for a significantly less stringent 130g CO2/km target. In the same response, Toyota appeared to support a New Zealand Emissions Trading System for road transport at the expense of more stringent emissions regulations.

Positioning on Energy Transition: Toyota in 2018-21 appears to have consistently supported a long-term role for hybrid vehicles in the transport sector over fully electric vehicles at a global level. From 2018 onwards Toyota has supported an expanded role for hybrid vehicles in the transport sector and has appeared to argue for the prioritization of hybrid vehicles over battery electric vehicles (BEVs). In the UK, Toyota Europe CEO Johan Van Zyl signalled in December 2020 the company's preference for a longer timeline for the phase-out of hybrids in the UK than the 2035 date legislated by the government. Toyota also emphasised the higher carbon footprint for BEV production compared to gasoline cars in a September 2020 presentation given by Toyota in a Ministry of Economy, Trade and Industry committee meeting (accessed from the government's website.) In March 2021, Toyota provided evidence to the US Senate Energy and Natural Resources Committee, where it appeared to push against policymaker ambition on electric vehicles by emphasizing the difficulties of electrifying road transportation and advocating for policymakers to widen their focus on BEVs to include hybrid vehicles. In a press conference held in April 2021 in Japan, Akio Toyoda appears to support the combined use of certain fuel types with ICE engines to reduce GHG emissions from new and existing transport modes and appeared unsupportive of Japanese phase-out dates for gasoline or diesel-powered vehicles. A July 2021 statement from Toyota’s CEO, Akio Toyoda, further appeared to support a long-term role for ICE-powered vehicles over the electrification of transportation.

A Toyota US blog post from July 2021 further appeared to oppose specific measures to electrify transportation, including the phase-out of internal combustion engine (ICE) powered vehicles and electric vehicle mandates. Similarly, in New Zealand, both a March 2021 op-ed from the Toyota NZ chief executive and a Toyota consultation response to NZ’s Climate Change Commission, opposed a recommended 2035 NZ ban on new petrol and diesel car sales. Media comments from a Toyota Australia executive in April 2021 also appeared opposed to the electrification of transportation, stating that “we simply cannot achieve carbon neutrality by only producing electric vehicles” as “more than half the electricity generated by 2040 will still be powered by fossil fuels.” In contrast, an August 2021 press statement from Toyota US appeared supportive of a newly proposed voluntary US 40-50% electric vehicle sales target (including hybrids) by 2030. However, in September 2021 Toyota sent a letter to the US House Ways and Means Subcommittee to oppose new US purchase incentives for electric vehicles, arguing they unfairly prioritized union-built vehicles and would provide tax breaks to the wealthy.

Regarding the energy mix in Japan, at a press conference held in December 2020, the Chair appeared to suggest that if EVs replaced existing cars, an increase in the energy demand will require an increase in energy supply and investment into additional infrastructure, emphasizing the concerns around capacity and cost of transitioning to EVs. The Chair also appears to state that in discussing the 2050 carbon neutrality target, major changes to the national energy policy will have to be made in order for manufacturing to also become carbon-neutral, providing comparison of a car manufactured in Japan and France where the French factories would achieve lower emissions due to the larger proportion of renewables and nuclear in the national energy mix compared with Japan. A report from Reuters in March 2021 suggests that Akio Toyoda advocated for the transition of the national energy mix with increase in renewables, in order to support the decarbonization of the auto industry manufacturing in the country.

Industry Association Governance: Toyota does not provide any direct disclosure of its industry association memberships through its website and discloses only its memberships to Japan Automobile Manufacturers Association (JAMA) and Keidanren through its 2020 CDP disclosure. The company has not published an audit of its industry association memberships and climate lobbying. Toyota retains high-level positions in several regressive trade associations, including JAMA, where Toyota President Akio Toyoda is chairman, Keidanren, where Toyota Vice Chairman Shigeru Hayakawa is vice chairman and the European Automobile Manufacturers Association (ACEA), where Toyota Europe Chairman Didier Leroy is a board member. Toyota also retains membership to several other associations, including the National Association of Manufacturers (NAM) in the US, Society of Motor Manufacturers and Traders (SMMT) in the UK, and the Society of Indian Automobile Manufacturers (SIAM) in India.

QUERIES
DATA SOURCES
Main Web Site Social Media CDP Responses Legislative Consultations Media Reports CEO Messaging Financial Disclosures
Communication of Climate Science
1 NS NS NS NS NS NS
Alignment with IPCC on Climate Action
0 1 NA 1 -1 0 0
Supporting the Need for Regulations
NS 0 NS 0 0 0 NS
Support of UN Climate Process
1 1 NA NS NS NS NS
Transparency on Legislation
-2 NA -2 NA NA NA NS
Carbon Tax
NS NS NS NS -2 NS NS
Emissions Trading
NS NS NS 1 NS NS NS
Energy and Resource Efficiency
NS -1 NS -1 -1 NS 1
Renewable Energy
0 NS NS NS NS 1 NS
Energy Transition & Zero Carbon Technologies
1 0 NS 0 -1 -1 NS
GHG Emission Regulation
NS -1 NS -1 -1 -1 NS
Disclosure on Relationships
-2 NS -1 NA NA NA NS
Strength of Relationship
STRONG
 
 
 
 
 
 
 
WEAK
 
85%
 
85%
 
33%
 
33%
 
47%
 
47%
 
48%
 
48%
 
47%
 
47%
 
36%
 
36%
 
43%
 
43%
 
27%
 
27%
 
23%
 
23%
 
38%
 
38%
 
60%
 
60%
 
54%
 
54%
 
55%
 
55%
 
48%
 
48%
 
49%
 
49%
 
36%
 
36%
 
73%
 
73%
 
22%
 
22%

How to Read our Relationship Score Map

In this section, we depict graphically the relationships the corporation has with trade associations, federations, advocacy groups and other third parties who may be acting on their behalf to influence climate change policy. Each of the columns above represents one relationship the corporation appears to have with such a third party. In these columns, the top, dark section represents the strength of the relationship the corporation has with the influencer. For example if a corporation's senior executive also held a key role in the trade association, we would deem this to be a strong relationship and it would be on the far left of the chart above, with the weaker ones to the right. Click on these grey shaded upper sections for details of these relationships. The middle section contains a link to the organization score details of the influencer concerned, so you can see the details of its climate change policy influence. Click on the middle sections for for details of the trade associations. The lower section contains the organization score of that influencer, the lower the more negatively it is influencing climate policy.